Posted on April 07 2016
Mark: Hi, it’s Mark from Top Local Lead Generation and we’re here with Sheetal Gupta. She’s a gemologist and owner/founder of Maharani Jewels in Vancouver and she is the Diamond Lady. How’re you doing today Sheetal?
Sheetal: I’m doing really well, thank you so much Mark.
Mark: So we’re going to talk about the soft launch of your up-coming new e-commerce website, targeting roughly about a week from today is that right?
Sheetal: That’s right Mark, thank you.
Mark: So what is going on? What made you want to build an e-commerce website?
Sheetal: Thank you so much for asking. Yeah, this extremely exciting because for the first time ever shoppers across the world will have the opportunity to purchase Maharani products with the simple click of a mouse and I think that my focus was to be able to reach a wider and larger audience. Currently I have a boutique in Vancouver but with this website, I’ll be able to really reach a much wider audience all across the world.
Mark: What kind of features are you having in the website?
Sheetal: Yeah, I mean one of the things I find about online websites, particularly jewelry websites, is that it’s usually a little bit difficult to navigate, the images aren’t as great and so one of the focuses of the online Maharani store was to have beautiful images and for it to be really easy for people to navigate. The other thing that is incredibly important to me is the ability to pick up the phone and speak to an expert when wanting to purchase a piece of jewelry or something that is more expensive than the average purchase online. So we will have a team of expert that will be available to anybody when they are on online, to be able to pick up the phone and talk to an expert when they are making a purchase. My Vancouver boutique is actually built on this platform of transparency, education and fine craftsmanship. And this online store, I want it to be a store where I’m able to translate that with the same feeling my clients get when they come into my boutique, online. And the way I plan to do that is by really providing my clients with a lot of information, video blogs, also just a lot of material where clients can be better educated about their products. So I’m really excited about taking about various topics on my video blogs. Also I think the most important thing for me is to be able to build an ongoing relationship with my clients. So I’ll really be looking forward to getting the feedback from my clients about products they have liked, product lines that they would like me to expand. I really want my website to be those constantly growing and adaptive sort of entity that will feature new stylish products that fit what my clients are looking for. But I think my ultimate goal with this website is again to be able to reach that wider audience but to really be able to partner with different charities and different causes that are really important to me. Right now my reach is obviously limited because I have one store in downtown, but with this online store and the reach being as large as it will I will be able to showcase products that will help towards certain causes that I’m very passionate about. And to be able to provide products that inspire people that can really make them smile and that can really make them feel beautiful.
Mark: So maybe tell us about the kind of pieces that people can expect to see on the Maharani store?
Sheetal: Yeah, I think what I feel with products that people can find online currently is that they tend to be quite classic and they tend to be quite similar and that was the reason why I felt it was important to launch the Maharani online store. I really want to showcase products that were one of a kind, products that were a little bit more unique. I felt that in fine jewelry there wasn’t a whole lot available online and so for me a lot of inspiration I get is from nature. So a lot of my pieces have a lot of unique textures and I use very unique gemstones. For example, I like to use pearls that are baroque, which are not perfectly round. I find that by making pieces that are not perfect, I’m able to really help celebrate diversity and celebrate the uniqueness of not just jewelry but of people around the world. So I’m excited to be able to showcase these collections. A lot of them are pieces that I have designed and so it’ll just be really great to see everything on one website.
Mark: So stay tuned. The soft launch of the new maharanijewels.com is coming up in about a week from today - December 7th or so. Lots of work to be done, they are flying at it as hard as they can right now. You can check out the website that is there right now - maharanijewels.com or give Sheetal a call, arrange visit go in and see the kind of engagement rings, the diamonds or the amazing jewelry that she has and avail yourself to a world expert on diamonds. You can call her at 604-727-0149. Thanks Sheetal
Sheetal: Thank you so much Mark.
Visit www.maharanijewels.com for diamond education and information on jewelry Vancouver.